Executive Summary
The second phase of the 57th China (Guangzhou) International Furniture Fair (CIFF), held from March 28th to 31st at the Canton Fair Complex, focused heavily on green low-carbon initiatives and smart innovation
Spanning 240,000 square meters, the exhibition showcased cutting-edge solutions across office environments, public commercial spaces, and office seating.
Via Furniture made its high-profile debut alongside global leaders, signaling a major leap for the Chinese office furniture industry toward “low-carbonization, high-value, and intelligence”
1.Global Brand Debut: Via Furniture & International Market Integration
The exhibition saw a significant increase in international participation, with overseas exhibitors rising by 1.2% and exhibition area by 5.1%.
•Brand Spotlight: Via Furniture made its first appearance at CIFF, joining world-renowned brands such as IKEA (Sweden) and Kokuyo (Japan) to showcase global-facing office solutions.
•New Product Launch: During the event, Via Furniture welcomed global clients to its showroom and booth, officially unveiling two flagship office chairs: Airis and Lanie.
•Innovation Hub: Over 87% of participating companies released new products, supported by the inaugural “Global Premiere Ceremony” for strategic industry breakthroughs.
2.Green Office Evolution: Low-Carbon & Sustainable Solutions
The fair established a comprehensive “Green Office Sample,” covering everything from sustainable materials to integrated spatial applications.
•Net-Zero Practices: The Office Environment section focused on eco-friendly furniture and energy-saving systems, embedding net-zero carbon practices into modern office scenarios.
•Smart Healthcare & Aging: Brands showcased specialized eco-friendly furniture for medical and elderly care, including smart nursing beds and integrated green wellness spaces.
•Modular Systems: The Public Commercial section introduced modular quick-install systems and low-carbon furniture for schools, hospitals, hotels, and transportation hubs.
3.Intelligent Seating: Ergonomics Meets AI Manufacturing
Office seating has evolved into a core touchpoint for workplace wellness, integrating adaptive technology with sustainable production.
•Adaptive Technology: New exhibits featured smart adaptive seating, dynamic balance office chairs, and breathable eco-friendly materials.
•Advanced Manufacturing: The equipment and ingredients section debuted 24 strategic products featuring AI intelligence, unmanned factories, flexible production, and MES production management systems.
•CIFF Smart Living Room: The event successfully merged smart scenarios with service design, launching the “CIFF Smart Living Room” to pilot future workplace interactions.
